Post by princehira on Oct 29, 2024 17:25:24 GMT 10
TikTok continues to gain popularity not only among ordinary users, but also among entrepreneurs. It is not surprising that in 2022, the developers of the application decided to introduce special tools for promoting business on the Internet. The employees of the marketing agency "Kosatka Marketing" are aware of all these innovations and are ready to tell you about them.
Reach & Frequency
This woocommerce web design service new ad buying option is an alternative to the existing auction. It allows you to plan campaigns with a limited number of impressions and predictable reach.
The advertiser specifies the budget, target audience of the advertisement, purpose of the display and other information in his personal account. As a result, the system issues a forecast of displays, coverage, budget and CPM.
The Reach & Frequency Campaign Forecaster tool has been developed to control changes in individual factors and their impact on the company's results. It will help you to get acquainted with different development options for the same campaign depending on changes in such data as:
budget;
projected coverage;
CPM;
daily expenses;
maximum number of impressions.
Dynamic Scene
This tool allows you to test different ad creatives to choose the most effective ones. Dynamic Scene creates variants from creative fragments, which it tests on multiple cells of the target audience.
Dynamic Scene functionality allows you to add transition elements and music to your video. This tool is powered by machine learning and artificial intelligence.
TikTok Creator Marketplace
This internal service allows you to create collaborations with bloggers suitable for your business, monitor collaboration statistics, and promote branded content through targeted advertising.
This service searches for bloggers based on the advertising campaign, budget, and tone of voice of the company. Bloggers are selected based on the number of views, type of published content, and other parameters.
When creating a collaboration, the advertiser will be able to independently monitor the process of content production and launch in real time.
In addition to all of the above, in 2022, TikTok developers offered their users new formats of user interaction with content, aimed at increasing the effectiveness of promoting goods and services on the Internet.
Customized Instant Page
A Customized Instant Page is a landing page that opens inside TikTok rather than redirecting to a browser. Simply click on the link in the ad creative.
This page is used to post information about new products or a brand. According to TikTok developers, Customized Instant Page loads much faster than standard mobile pages (11 times faster!).
Super Like 2.0
This format reacts to user actions. Just like an ad post and the app will immediately offer to go to the brand page with additional information. The Gesture Ads add-on works almost the same way, but reacts to user gestures: slide or tap.
Pop-Out Showcase
A library of images and stickers to add to a video. All of them are clickable and when clicked, the user is taken to an external or embedded page. It all depends on how the advertising campaign is set up.
Story Selection
This feature will help the user get to know the brand better. When interacting with an advert displayed in the feed, the user is taken to a gallery of branded videos on TikTok. The user chooses the direction of the story. The brand can offer a choice of two different videos that continue the storyline.
All these formats and tools for online promotion of goods and services are actively used in the work of specialists of the marketing agency "Kosatka Marketing". If you want effective promotion on the Internet, contact us!
Reach & Frequency
This woocommerce web design service new ad buying option is an alternative to the existing auction. It allows you to plan campaigns with a limited number of impressions and predictable reach.
The advertiser specifies the budget, target audience of the advertisement, purpose of the display and other information in his personal account. As a result, the system issues a forecast of displays, coverage, budget and CPM.
The Reach & Frequency Campaign Forecaster tool has been developed to control changes in individual factors and their impact on the company's results. It will help you to get acquainted with different development options for the same campaign depending on changes in such data as:
budget;
projected coverage;
CPM;
daily expenses;
maximum number of impressions.
Dynamic Scene
This tool allows you to test different ad creatives to choose the most effective ones. Dynamic Scene creates variants from creative fragments, which it tests on multiple cells of the target audience.
Dynamic Scene functionality allows you to add transition elements and music to your video. This tool is powered by machine learning and artificial intelligence.
TikTok Creator Marketplace
This internal service allows you to create collaborations with bloggers suitable for your business, monitor collaboration statistics, and promote branded content through targeted advertising.
This service searches for bloggers based on the advertising campaign, budget, and tone of voice of the company. Bloggers are selected based on the number of views, type of published content, and other parameters.
When creating a collaboration, the advertiser will be able to independently monitor the process of content production and launch in real time.
In addition to all of the above, in 2022, TikTok developers offered their users new formats of user interaction with content, aimed at increasing the effectiveness of promoting goods and services on the Internet.
Customized Instant Page
A Customized Instant Page is a landing page that opens inside TikTok rather than redirecting to a browser. Simply click on the link in the ad creative.
This page is used to post information about new products or a brand. According to TikTok developers, Customized Instant Page loads much faster than standard mobile pages (11 times faster!).
Super Like 2.0
This format reacts to user actions. Just like an ad post and the app will immediately offer to go to the brand page with additional information. The Gesture Ads add-on works almost the same way, but reacts to user gestures: slide or tap.
Pop-Out Showcase
A library of images and stickers to add to a video. All of them are clickable and when clicked, the user is taken to an external or embedded page. It all depends on how the advertising campaign is set up.
Story Selection
This feature will help the user get to know the brand better. When interacting with an advert displayed in the feed, the user is taken to a gallery of branded videos on TikTok. The user chooses the direction of the story. The brand can offer a choice of two different videos that continue the storyline.
All these formats and tools for online promotion of goods and services are actively used in the work of specialists of the marketing agency "Kosatka Marketing". If you want effective promotion on the Internet, contact us!